Monday, November 25, 2013

Your "X" factor!

Be yourself! While it's a great study to mimic influencers, leaders and thought provoking individuals in the industry, understand that no one can create, think and problem solve like you! 
While there may be more "successful" designers, artists or engineers out there, understand that skill sets alone don't truly define a person or bring that unique X factor to the table. How those traits and experiences are "applied" including how they bring others around, is the true definition of  your unique qualities, problem solving abilities & interpersonal skill sets you have that others may not (or have thought about).

"Be yourself; everyone else is already taken.” ― Oscar Wilde

Knowing who you are and what you bring competitively to the industry is the first "revelation" in the process towards your success and winning people over in feeling secure & appreciating who you are (not only as a professional but someone they can work with)! In a world where so many are allowing others (or their environment) to define them, knowing who you are, where you're going and what qualities (creative or technical) you have, are important for your story & branding!
How are you different? What motivates you? Why do you do what you do? What separates you from the legions of other qualified creators? Tough questions I know but they are absolutely necessary to answer as you WILL be asked. 
People not only want to hire the most competent, but they also want to hire the most confident as well! How do you problem solve? How do you integrate or involve others in your process? Do you play well with others? Great, how? Can you think on your feet or are you a processor? What is your greatest strength and what do you "feel" is your greatest weakness? (that's a tough one which may require some thought and a humble answer)!
So getting a grip on who you are is absolutely key in bringing you around towards confidence and a type of connectivity for others to grab hold of. Understand that people aren't always looking for the route or typical answer. Remember, we're talking about your "X" factor. The chance for you to be YOU! Like any good story, people want something new, fresh and original (seasoned with just enough typical to provide some familiarity & context).
So in conclusion, know who you are. Appreciate that you are unique and have an X factor that makes you truly intertesring, even if your trying to create work that looks, feels or performs just as good or better then the influencers out there. Don't feel apologetic because you may do things a bit differently or unorthodox. The industry is actively searching for the unique, original and fresh. So finding out what that is in you and bringing that to the industry with shoulders back and head held high is your personal & professional mission!

Thursday, November 14, 2013

Making Social Networks work for you!

3 Steps to Social Networking for building your brand, aka "YOU!" The key is to try & direct people back to your website which houses your online portfolio, resume, game demo, bio, code examples, etc.
It's about taking one piece of content i.e. (blog posting, images, site hyperlinks, news article, etc.) and making it work for ALL your social sites.
The "key" is to bring people back to your site. If you have the option to place your blog account/app (Blogger, Tumblr, etc.) inside your website (WordPress, Wix, etc.) that is key. The point is to NOT have people jump all over the web in order to find key pieces of information about you! If it's all housed in one location (website), it's a one stop shop for everyone!
Here is a simple 3 step process I use daily: 1) Write your blogs, musings, articles, tutorials, etc. something that pertains to your specific discipline, talents, industry, experience. Something that tells people about your expertise, passion, insights, exposure or related musings. Again, re-enforcing your brand "you!" 2) Summarize those thoughts in a paragraph to post on your Facebook "Status Update" (including a hyperlink back to the full blog/article/image, etc. on your website). 3) Take your short FB paragraph and simplify it down even further to post on Twitter & LinkedIn (again with a hyperlink attached back to your website).
That's it! You've now just taken 1 post and blasted it to 3 major social networks, ALL of them leading people back to your site to not only consume the information but get exposure to who you are as well!
This is just one of many techniques in how to use social networks to help get you out there in a non-obtrusive and very accessible way!
If you have any other questions let me know ;)