3 Steps to Social Networking for building your brand, aka "YOU!" The key is to try & direct people back to your website which houses your online portfolio, resume, game demo, bio, code examples, etc.
It's about taking one piece of content i.e. (blog posting, images, site hyperlinks, news article, etc.) and making it work for ALL your social sites.
The "key" is to bring people back to your site. If you have the option to place your blog account/app (Blogger, Tumblr, etc.) inside your website (WordPress, Wix, etc.) that is key. The point is to NOT have people jump all over the web in order to find key pieces of information about you! If it's all housed in one location (website), it's a one stop shop for everyone!
Here is a simple 3 step process I use daily: 1) Write your blogs, musings, articles, tutorials, etc. something that pertains to your specific discipline, talents, industry, experience. Something that tells people about your expertise, passion, insights, exposure or related musings. Again, re-enforcing your brand "you!" 2) Summarize those thoughts in a paragraph to post on your Facebook "Status Update" (including a hyperlink back to the full blog/article/image, etc. on your website). 3) Take your short FB paragraph and simplify it down even further to post on Twitter & LinkedIn (again with a hyperlink attached back to your website).
That's it! You've now just taken 1 post and blasted it to 3 major social networks, ALL of them leading people back to your site to not only consume the information but get exposure to who you are as well!
This is just one of many techniques in how to use social networks to help get you out there in a non-obtrusive and very accessible way!
If you have any other questions let me know ;)

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